For those of you who manage PPC campaigns for clients you’re probably already aware of how difficult it can be to create improvements and increased profitability in already successful campaigns.
Regardless, most clients demand it… More profits for less and they’re always on the outlook for someone who can deliver.
In this interesting read you’ll discover how Jamie achieved these aims fairly effortlessly as he shares some great ideas that may be of assistance to you.
“Since starting with SpeedPPC 6 months ago my business has changed dramatically. I have now made this a permanent part of any new campaign’s setup process meaning that I can now offer my clients more bang for their buck with more targeted and qualified campaigns, ad groups and advertisements. This has also allowed me to start charging more money for the setup of campaigns due to the improvements in the service I can offer without spending much more time implementing this.
My goals for using SpeedPPC were quite simple:
- Reduce the amount of time spent setting up campaigns
- Improve clients accounts
- Increase my profits
- Have more time to provide great customer service to my clients.
I feel that I have now achieved all of these goals and much quicker than I ever thought that I would. I genuinely feel that not only have I benefited from using this software but so have my clients which makes for a very successful-long term relationship.
For my existing clients I have been able to wow them with the improved results that SpeedPPC has produced. For example, I used it for a client of mine and ended up creating over 200 new ad groups within a matter of minutes. The CTR increased from 1.5% to over 3% in the first day while the cost per click fell by over 20%. It was very pleasing to see how happy the clients were with this increased performance. As many agencies probably know AdWords can be hard to continue to grow and improve once a client has been with you for a while.
Another client of mine had a retail website that sold 100’s of different products. Normally I would have had to create individual campaigns and ad groups manually taking me days. Using SpeedPPC I was able to setup this account in only a few hours which saved me a lot of stress and reduced my workload quite significantly (not to mention increasing my profits for the setup of that account too!) This account is now enjoying a great quality score with high CTR’s and lower than average CPC’s and I expect that client to stick with me for a long time.
Since that day when I purchased SpeedPPC I have never looked back and don’t think that I will ever go back to the ‘old’ way of using Google AdWords. I mean why would I when me and my clients are happier than ever.”
- Jamie
PPC Professional
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