People often say that PPC is too expensive. Well, for some it’s true.
Many guzzle through their ad budget like there’s no tomorrow with little, if any return.
But a little applied knowledge can make a major difference.
In part two of this series, Blase Des Marais tells in his own words how he built a SpeedPPC campaign for a client that generated thousands of dollars in sales for less than $40 with Google Adwords.
Sounds too good to be true? You be the judge.
“This Stuff Really Works!” That’s what a client of mine said 24 hours after I launched his adwords campaign using Speed PPC.
Here’s the story, I do any number of things for small business clients. One of my clients wanted to use Adwords.
I know enough to get by, but I don’t do a lot of Adwords advertising and I have never done it for a client. I always felt it was to risky spending their money on something that I wasn’t really good at.
Well this client was asking for a massive amount of work to be done and he insisted that I was going to do it for him.
He had almost 1000 part numbers from 18 different manufactures that he wanted to list in Adwords. I knew right away this wasn’t a job I wanted to do by hand.
He also wanted the visitor to be at his sales page for the exact product he was searching for in two clicks.
Which makes sense, but man that’s a lot of work I thought.
I had read about Speed PPC before and I thought it would be perfect. I also priced the work for this client to include my cost for Speed PPC.
I read the manual and started playing with it. Once I started messing around I could see the power, potential and the huge amount of time I was going to save. It was pretty straightforward. I had a few questions and the team always responded back with an answer on the Speed PPC forum very quickly.
I built a landing page using some very simple PHP, which was well explained in the training. Loaded up Speed PPC and put everything on Google adwords. Since then I have built him even more targeted landing pages using the same simply PHP code.
With in 24 hours the client was on the phone at 7:00 am! He was so excited all he could say was, “This Stuff Really Works!” He had already gotten two orders from his store.
He now has 18 campaigns, 1000 keywords, 2000 ad groups, 4000 ads, and 18 landing pages for his product line. He is paying .07 per click because his quality score is very high.
This client has sold thousands of dollars worth of product and has paid Google less than $40!
He’s a happy guy and so am I, plus my confidence in using Adwords has gone way up thanks to Speed PPC and the team.”
- Blase Des Marais
Satisfied SpeedPPC Customer
Quick! We’re running a sneaky 72 hour sale on SpeedPPC. Grab it at 30% off now.